Can You Spot the Feature That Makes iMessage Apps Go Viral?

This week, Apple activated a new feature (in all iMessage chats) that enables every iMessage app and sticker pack to be more viral. Can you spot the new feature here?


Under the photo of that french bulldog, you can see in bold, blue letters, "From DogStickers". It's a mini-footnote under the sent sticker.

The footnote is what we refer to as an inline attribution link. If the recipient of a message wants to install the sticker pack, all she needs to do is tap the .... "DogStickers" link.

This feature enables any sticker share to make its parent iMessage app become inherently more viral. This was a feature Apple built in for people playing/sharing games or using utility apps but they just added inline attribution links to all apps, even sticker packs! This is great news for Snaps clients.

A perfect example would be a user who installs the Sephoji sticker pack (one of our favorite Snaps packs). Sephora, maker of Sephoji has free distribution through the app store. Let's say one user sends a Sephora sticker to three friends, the friends see the stickers and install, too! Then they send the stickers out etc. Sephora gets incredible viral promotion at no addition cost just because of the attribution link. Every sticker is a mini-advertisement for them!

Given this feature is brand new, we don't yet have data on this but we'll update it here once we get some in.

Here's an example showing attribution links under Sephmoji and CokeMoji:


Stickers are just the start of branded interactions in iMessage. There's 200k messages being sent every second in iMessage.

What is your brand doing to be a part of this phenomenon?