Have a Conversation With Customers Using an AI Platform
No matter what industry you work in, customers want their interactions with your brand to feel personal. That’s why marketers need to develop ways to reach people without treating them like faceless leads. However, this is difficult: A single marketing team can’t have individual conversations with every single potential customer.
Luckily, they don’t need to. Advances in AI conversation bots now allow brands to offer truly personalized interactions. At Snaps, we offer a conversational AI platform designed to boost brand engagement and drive 400% higher sales.
Leading brands like Dunkin’ Donuts, McDonald’s, and Nike have already worked with us to implement conversational marketing solutions. We’ve helped these companies generate leads, re-engage with their audiences, and generally serve their customers more effectively.
And we can do the same for your organization.
Why You Should Launch an AI Conversation Experience
According to a recent Salesforce survey, approximately 52% of customers typically abandon brands if they feel their communications and interactions with those brands are not personalized.
The problem is, many popular marketing tactics are naturally impersonal. Lead generation forms aren’t designed with every specific customer in mind; they’re generalized for an overall demographic. A person filling out such a form doesn’t get the sense they’re actually engaging with a brand.
That’s why it’s important to shift towards conversational marketing. This strategy involves having real conversations with customers to learn about their tastes, preferences, and needs. Instead of treating people like members of a target demographic, you treat them like individuals by leveraging an AI platform.
It’s obviously not feasible to arrange actual conversations between your employees and your customers. With an artificial intelligence conversation bot, you don’t need to.
How to Use a Conversational AI Platform for Marketing
Artificial intelligence conversations are no longer restricted to science-fiction. Technological innovations have made it possible for chatbots to have very realistic interactions with humans, while maintaining the personality of your brand.
Offering people this type of AI experience is key to a successful conversational marketing strategy. A chatbot doesn’t simply give your customers the impression of speaking with an actual person. It also makes it easier to serve the needs of every single person who uses your products or services. An AI conversation bot can ask questions, make recommendations, and learn much more about an individual customer than you could glean from a lead generation form.
Through automation, you can also reach out to people at the perfect time for re-engagement. Instead of hiring a team of employees to cold-call your old customers, a a conversational AI platform can send messages at times when they’re most likely to respond to them. This allows for a much more personalized and targeted marketing strategy.
The Essential Elements of an Omni Channel AI Experience
At Snaps, we offer conversational marketing services designed with your needs in mind. We include all elements necessary to help you get the most out of an AI platform.
First, we allow clients to publish the same AI conversation bot across all messaging apps and voice platforms, including Facebook Messenger, Slack, and Skype. Automation leverages a wide range of data sources to re-engage customers with personalized, timely messages. Additionally, analytics features make it easier than ever to track engagement and identify customer behavior trends.
We also acknowledge that the line between the digital world and the real world has grown increasingly blurry over the past few years. Customers expect convenient, omni-channel experiences from brands. That’s what we deliver in the form of artificial intelligence conversation.
For instance, working with Foot Locker, Snaps developed a conversational AI chatbot, accessible via Facebook Messenger, that reminds users when new shoes are available. It also lets them know the best way to purchase a new pair, whether in-store or online. We even included user quizzes to personalize the AI experience.
That means a customer could be at the mall when the bot sends them an alert letting them know a product they may be interested in is now available in stores. The customer can then simply head over to Foot Locker and make a purchase. That’s the convenience of an omni-channel experience combined with the personalization that conversational AI makes possible.
Have an AI Conversation With Your Customers
Customer behaviors and expectations change, and your marketing strategy needs to change with them. More and more people report wanting to have personal interactions with brands. Fortunately, advances in AI technology have made it possible to meet those needs.
At Snaps, we work with leading organizations across a wide range of industries to offer the ideal AI platform for conversational marketing. By assisting you with building and deploying a bot across multiple platforms at once, we help you reach large amounts of customers efficiently. By prioritizing the omni-channel experience, we drive conversions across the board.
Equally important, by developing strong AI conversation bots, we provide your customers with the degree of personal service they seek.
Want to learn more about what we can do for you? Contact us online to schedule a free demo. We’re also happy to answer any questions you may have.