What Marketers Need To Know About The New Facebook Messenger Ads
This past week, FB announced that Facebook Messenger Ads are going global. For brands with an existing Chatbot, this is a great tool to build a larger audience. If you're a brand marketer who had never considered building a Chatbot, this announcement from Facebook should make you reconsider.
On the Facebook Business blog, it states, "After promising tests in Australia and Thailand, we're expanding the beta further. We’ll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger. People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation."
This means businesses of every size get another new tool for reaching consumers. More than 1.2 billion people are using Messenger every month, which gives marketers an opportunity to expand the reach of their campaigns and drive more results.
We're thrilled for Facebook Messenger Ads as they are a powerful and natural extension to have consumers discover and starting chatting with your brand. As you can see in the demo video above, Messenger Ads take up a significant portion of the screen, making it easy for consumers to discover or re-engage with your brand. Companies should embrace Messenger Ads, and direct consumers consumers to their brand Chatbot (keeping consumers in the same native environment).
At Snaps, we have successfully driven brand campaigns with Chatbot experiences for content engagement and personalized shopping. We believe that intelligent messaging (organic or paid) based on specific timing, consumer segmentation and dynamic content will be the most important component when it comes to messaging activations. Facebook Messenger Ads are a new tool for companies to communicate with their best customers at the right time and these ads can help foster truly authentic conversations.
If you want to join the Chatbot revolution, Snaps will show you how to navigate this powerful new landscape with the Conversational Marketing Cloud. Drop us an email at email@example.com so we can start ensuring you have your very own Chatbot working for you 24/7.