Growing with the Market: Our Evolution into Conversational AI
Over the past three years, Snaps has evolved from a company focused on emoji and sticker pack content distribution, into a market leader that’s transforming the way brands speak to their customers through conversational AI platforms. Our approach to building, training and deploying bots, while supporting multiple product lines dramatically shifted our culture and mindset. Put another way, we’ve done a lot of growing up.
As we enter a new era where messaging communications are becoming an increasingly influential channel, we have tightened our focus on our conversational AI products and capabilities.
As part of that shift, we recently overhauled our core web application’s information architecture in an effort to provide a better experience for our users. The new Snaps platform now consists of several sections that live on the left hand side of the app:
Analytics: Analyze key metrics and track your bot’s progress over time.
Authoring: Create and publish bots using tools that shape the primary conversational experience.
NLP: Optimize and train your AI to handle user inquiries with increased efficiency and accuracy.
Content Library: Store and manage all of the assets used in your bot.
Plugins: Easily integrate with our partners or add out-of-the-box functionality to your bot.
Applications: Seamlessly integrate secondary applications with your customer care software and data platforms.
Channels: Configure and deploy your conversational AI to operate on multiple messaging channels.
Settings: Invite users, assign roles, and manage your organization’s AI experience.
To coincide the introduction of Snaps’ new IA, we’ve updated the look and feel of our platform to ultimately create a more enjoyable user experience.