Presenting the Industry’s First Video Keyboard
We’re excited to announce that Snaps and the Oprah Winfrey Network have launched the industry’s first branded keyboard to include video. The keyboard for Tyler Perry’s The Have and the Have Nots allows users to watch and share snackable videos with each other across the most popular messaging platforms.
Snaps is the only marketing platform that offers video support for branded messaging campaigns. According to research from eMarketer, mobile accounted for 30% of video views last year, and nearly nine in ten Millennials watch videos on their smartphones. With this new functionality, entertainment properties and brands can provide their audiences with videos that is easily shared with friends in messaging.
“We know Millennials are spending more time in messaging applications and watching more short-form video content than average. Releasing a snackable video feature in our keyboard product addresses these market trends and is a natural next step in providing rich media solutions for our brand clients.”
- Christian Brucculeri, CEO of Snaps