Simon Launches "Digital Concierge" Through Snaps Enterprise Chatbot Platform

We love this line from Chain Store Age, "Simon is debuting a new type of concierge — one that never calls in sick." Simon launched a new Chatbot for Retail through the Snaps Conversational Marketing Cloud - an enterprise chatbot platform.

Simon, a global leader in premier shopping, dining and entertainment destinations, announced yesterday that they launched the first enterprise-wide  Facebook Messenger Bot that provides a complete Digital Concierge experience in the industry.

Shoppers at all 208 Simon Malls, Mills centers and Premium Outlets in North America now have another option for accessing relevant and useful information as they shop, including store and restaurant information, hours of operation, special events, daily promotions and a list of available amenities.

The Inquirer noted, "Examples may include when a shopper is trying to find the location of a certain store in proximity to another, such as, “What is the Michael Kors at Gloucester Premium Outlets next to?” Another: “Are the valet parking lots near Neiman Marcus all taken up?” Or, “How late are the Dave & Buster’s and movie theater open at Philadelphia Mills in Northeast Philadelphia?”

The concierge bot will also know all current promotions going on, such as 30 percent off at Old Navy."

Simon Enterprise Chatbot

“Our Digital Concierge bot is another example of our ongoing efforts to upgrade and enhance the shopping experience at our centers” said Mikael Thygesen, Chief Marketing Officer for Simon and head of its innovation efforts.  “Millions of Facebook Messenger users now have access to a broad set of information about their favorite center through Facebook Messenger.”

Simon’s Digital Concierge also provides personalized recommendations specific to shopper’s center of choice, and access to lifestyle content tailored to the user and drawing from ‘Simon SAID’, Simon’s fashion, beauty and dining publication.