Take Advantage of Messaging Apps With These Marketing Tips


With the rise of social media, we have seen the rise of new digital marketing trends in 2018. Brands are advertising on Facebook, Snapchat, Instagram and beyond to stay in touch with their customers and reach the right audiences. However, the channel worth watching is conversational marketing and businesses need to keep up. It goes without saying that Facebook has evolved in ways that most marketers could have never imagined. It has become the social network for the entire world and is changing how people – and businesses – connect.

Alongside its evolution, we have seen a variety of new tech products and offerings, including the rise of Facebook Messenger marketing. One of the most exciting advancements in the realm of messenger marketing is chatbots.

One of the reasons for this growth and adoption of Messenger marketing is not only that customers prefer a conversational marketing style right from their messenger apps, but also there’s the thing digital marketers never want to hear: Facebook’s algorithm is changing. As a result, brands and publishers are having to update their strategies to suit the digital marketing trends of 2018.

How do you stay relevant as a brand in this new era of messaging apps and chatbot marketing? 1:1 Messaging. So, here’s how to thrive with Facebook Messenger advertising via chatbots:

1. Give your bot a voice

To get started with messenger app marketing using a chatbot, build it to reflect your brand and interact with your customers in ways you feel represent your company’s ethos. Is your brand playful? Trendy? Funny?

Allow your chatbot marketing to be an extension of your brand’s own voice. Get creative with it. Your customers will engage more with you if they are amused, and engagement is always a goal to strive for.

2. Understand what your customers want from chatbot marketing

What is most meaningful to your customers? What do they need? Will they benefit the most from conversational marketing that lends itself to better customer service? Or are they more interested in a chatbot that discusses new products and styles with them?

Understand how your audience prefers to communicate both overall and more specifically with your brand. Then you can craft a mobile messaging strategy that addresses their needs in the ways they expect and want.  

3. Implement customer feedback into your Facebook Messenger marketing

Make sure you learn from your customers and that your chatbot reflects these preferences in its communications, as the more personalized the messenger marketing experience, the better.

As your Facebook messenger advertising strategy grows, encourage it to become smarter. Use the knowledge and feedback you gain from your customers to not only make your Messenger conversation better, but to also improve your overall product.

4. Leverage existing customers on Facebook Messenger

You are already advertising on Facebook and Instagram, so your customers already are there. Reaching out to them with Messenger app marketing allows you to utilize a channel your customers are already familiar and comfortable with.

Mark Zuckerberg said in 2014, “Messaging is one of the few things that people do more than social networking.”  Furthermore, messaging apps have already surpassed social networks in terms of users.  

Your customers are already using messaging apps; you just have to join them with the right conversational marketing strategy. Using chatbots for Facebook Messenger marketing is a unique way to connect with consumers and encourage greater brand engagement and loyalty. Start reaching them today so you can ensure your business stays ahead of the curve in the increasingly competitive messenger app marketing world.