The World’s Largest Brands Choose Snaps for iMessage
Today there is big news in the mobile messaging world. The sleeping giant that is iMessage rolled out its own store with the release of iOS 10. This new platform for marketers is very exciting and provides a channel that is collaborative and creative while being intimate and conversational. With this launch we are rolling out iMessage experiences for the world’s largest brands. Kevin Hart, Coach, Marriott Rewards, Burger King, L’Oréal USA, Toyota, Dove, Dunkin’ Donuts, Nickelodeon’s The Splat, Sephora, and ‘Iris Meets I.N.C.’ by I.N.C. International Concepts for Macy’s, to name a few, are trusting the creative and technical expertise of Snaps, to be a part of this ground-breaking launch.
"When we decided to make KEVMOJI, all I knew is that we had to do something no one else was doing. So here we are, literally changing the face of iMessage by creating a real experience through emojis and stickers, rather than in animation. With the launch of iOS 10, my production team, HartBeat Digital along with Snaps, are revolutionizing the kind of content I’m able to share with my fans,” says Kevin Hart.
The KEVMOJI application includes both a hilarious keyboard with emoji, stickers, GIFs, and sound paired with an iMessage sticker pack. The KEVMOJI iMesage application allows fans to drag and drop static and animated sticker over the top of messages and photos right within the iMessage experience to add some comedy to the conversation.
In addition to sticker packs, Snaps is rolling out a never-seen-before collaborative feature for Coach’s Coachmoji Application. The iMessage application allows users to curate a completely personalized look, which includes dresses, purses, and accessories. The user can then share and collaborate on the looks with friends all within iMessage, and save the looks for future sharing.
“Since 1941, the Coach name has been synonymous with the energy, individuality and creative optimism of New York,” says Andre Cohen, President North America and Global Marketing, Coach. “Coachmojis enable friends to interact by using a special keyboard of our products and characters. This allows fans to add their own signature style to texts, iMessages, emails, as well as design their own mood boards and most importantly – share them. The Coachmojiis are as vibrant and playful as the city they were inspired by and we hope will be a fun, inspirational way for users to interact with our brand.”
Snaps worked with client partners like Marriott Rewards and L’Oreal USA to design and launch sticker pack experiences for these digitally focused brands. These sticker packs allow users to dress up their text for life’s biggest moments – whether it’s getting dressed up to go out with friends or preparing for your next trip, these sticker packs make it easy to share that sentiment in iMessage.
"For our members, expressing their own personality when sharing their travel experiences with their social circles is an important part of who they are, whether it be for business or pleasure,” said Thom Kozik, Vice President of Loyalty at Marriott International. “That’s why we jumped at the chance to lead the travel industry with the debut of Marriott Rewards virtual stickers on the day this new iOS feature launches, giving members a new, creative way to share and personalize their travel stories and identity.”
Top personalities and brands turn to Snaps ahead of other marketing platforms because the company has proven to be the market leader in the mobile messaging space.
Snaps has seen over 100M pieces of content shared on its platform, and 65% of the shares happen on iMessage. Snaps expects the number of content shares across its platform to increase five-fold now that Apple has opened up iMessage as a marketing endpoint.
“By Apple allowing sticker packs and new iMessage apps right in iMessage, it truly puts our partner brands in the hands of their biggest advocates,” says Christian Brucculeri, CEO of Snaps. “This is amazing news for our clients and allows them to be a part of the biggest platform on the planet.”