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Snaps helped us execute on our vision in messaging, and according to the data, fans clearly love this new channel. We’re seeing 80% message open rates and 17% conversion rates.
- Nic Seitz, VP of Marketing Operations at Live Nation
Lean More About Live Nation's New Omnichannel Strategy
Live Nation provided site visitors a method to subscribe for ticket on-sale sale alerts through Facebook Messenger. Consumers received proactive messages when tickets went on sale through Snaps' marketing automation tools.